Scope: visual identity system, packaging, products, e-books.
Profiltaktyka is a brand run by influencer Joanna Niecikowska - a promoter of a healthy lifestyle and the Japanese Water Diet. Her products and activities are inspired by the Traditional Chinese Medicine.
Therefore the logotype was inspired by the lettering of the Far East.
Since the brand name has 13 letters already, I quickly decided I'll create the entire alphabet and digitize it into a font.
Following products: bottles, packaging, mixtures, supplements, e-books and probably something I don't know about yet, were created according to the principle of consistent system (of course!).
We still cooperate, so I hope that the identification system will develop and remain alive.