Scope: visual identity system, packaging, products, e-books.

​Profiltaktyka is a brand run by influencer Joanna Niecikowska - a promoter of a healthy lifestyle and a Japanese Water Diet. Her products and activities are inspired by the Traditional Chinese Medicine.
Therefore the logotype was inspired by the lettering of the Far East.
Since the brand name has already 13 letters, I quickly decided I would create the entire alphabet and digitalise it into a font.

Following products: bottles, packaging, mixtures, supplements, e-books and probably something I don't know about yet, were created according to the principle of consistent system (of course!).

We still cooperate, so I hope that the identity system will develop and remain alive.

Client: Profiltaktyka Photos: Julia Michalczewska
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